Dell/IBM - Nationwide commercial
Partnering with Hotwire Global on behalf of IBM/DELL, we were briefed to produce and engaging and entertaining commercial film, advertising cloud based product D4PCI created by Dell/IBM. Shooting location included a Warwickshire suit shop, a greasy spoon and several London spots. The piece required a high end, slick feel - so steady-cam, gimbal work was the order of the day to really bring a sense of precision to the video, mirroring that of the product.
Dell/IBM Commercial Videography - Life is Art Visuals
DELL/IBM are one of the largest global tech brands in the world, so the commercial film had to mirror that. Using a cinematic and punchy colour palette along side big scale London aerial videography we achieved that look. Wardrobe and set design was also key. We used many colours within the DELL/IBM marketing guidelines, such as the classic DELL blue to help viewers instantly recognise. The piece was shot over 3 days spanning shoot locations in London and the Midlands.
